Developing a digital asset solution for Dakine
Dakine, a leading provider of travel products for adventure sports enthusiasts, offers on average 3,500+ items a season. Servicing both B2B and B2C customers, the brand was in need of a robust and customized data asset management system including front-facing B2B digital platforms and catalogs.
With the dissolution of Dakine’s in-house agency mid-way through the project, Dirbos was tasked with taking over short- and long-term strategies for implementation across Dakine’s international operations as well as building new, more interactive, B2B catalogs. In 2018, Dakine’s acquisition by Marquee prompted secondary projects to split off the brand’s systems from its former sister brands.
Working closely with the brand’s in-house teams, Dirbos implemented and continues to manage departmental file servers, automated cloud-based asset management systems, integrated B2B sales platforms and domestic and international digital catalogs to support sales strategies. The system has alleviated time-consuming manual processes and provides transparency and up-to-date files across Dakine’s teams.